When I was growing my photography business, I felt like I was going in circles! It took a lot of blood sweat and tears to really grow the business and I want to help you in this article so you can avoid some of the heartaches that I went through to learn these 9 essentials for growing your photography business!
Invest In Yourself
Before you spend money trying to grow your business, you should spend money on trying to grow yourself first. Your business is an extension of you, and therefore it can only grow if you have the knowledge that you need to possess to grow it.
Invest In Your Kit
Now that you have the knowledge you need, you should invest in equipment that will elevate the quality of your deliverables. Your work is a direct reflection of your business and you require the right tools for the job.
Offer and Utilize Video
100% of our photography clients also want video. If your photography business doesn’t offer video, you might want to consider partnering with a creator who can off video for you. This is a big piece of the pie that you do not want to miss out on.
Customer Relationship Management (CRM)
First of all, you should get an understanding of how much it costs you to acquire a new client. Even if you’re not technically spending money on ads. There is always a tangible cost associated with new clients.
Once you understand how much a new client costs. You’ll have a great appreciation for keeping your clients around. The best way to manage that at scale is with a CRM.
People only buy from people they know. Read that again. Because once you realize that, you’ll know how important it is to know as many people as possible.
Marketing. Branding. (Advertising)
Advertising scares a lot of small business owners, but it shouldn’t. Not every form of advertising is expensive. Some are even free! Check out Kijiji, Yellow Pages, and Google My Business.
Blue Ocean Strategy
Get out of red oceans and into blue oceans. In other words, leave your saturated market behind by creating new offers to non-customers by increasing innovative value and decreasing costs.
The more pieces of the pie you can manage, the bigger the pie! Try collaborating with other creatives so you can manage more of your client’s needs. This will make you more and more valuable to your clients!
“But Ryan, you said I should Niche!” Well, you should. But once you master your niche, generalizing will allow you to master more niches. This will give you the opportunity to serve more markets!
Become totally obsessed with your clients’ successes! Treat their business like it’s your business! Never utter the words “it’s not my job”. Make it your job, over-deliver on that job. That’s where all of the money is!
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